The Flack highlights changes and trends in the news, examples of communications practices, and content we at BYRNE PR thought you might find useful.
We hope you enjoy, and we always welcome your feedback.
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Who Is Aaron Parnas? He’s The Guy Breaking News To Gen Z – News consumption via social media continues to increase. A 2024 study by the Pew Research Center found that 17% of American adults regularly get news on TikTok, a fivefold increase from 3% in 2020. This rise is particularly pronounced among younger adults, with 39% of those under 30 saying they regularly get news on TikTok. So who is influencing all these Gen Z-ers? Aaron Parnas is absolutely huge. Never heard of him? Now you have. Fast Company explains.
Cross Pendants Have Become A Hot Accessory In The White House And Beyond – Fashion trends and jewelry trends, in particular, come and go. That said, one trend that has popped up among White House staffers and other right-leaning politicians and celebrities has been right under your nose. The New York Times has the story.
‘60 Minutes’ Chastises Its Corporate Parent In Unusual On-Air Rebuke – On last Sunday’s “60 Minutes,” Scott Pelley took the rare step of rebuking the network’s parent company, Paramount, over its supervision of the show’s content. Sunday’s show was the first since Bill Owens, the program’s executive producer, resigned over Paramount’s “encroachment on his journalistic independence.” The New York Times has the details.
Theo Von Dismantles The Interview Show – Theo Von is a stand-up comedian and podcaster who has quietly become one of the more influential voices in media. His podcast – “This Past Weekend” – is often clumped together with Joe Rogan and others as part of the right-leaning “Manosphere.” But not so fast. Von is more complicated and perplexing than many of his bro-cast peers.
Opinion: Trump Attacking Fed Chair Jerome Powell Is A Public Relations Ploy — And It’s Working – You’ve surely noticed President Trump’s attacks on Federal Reserve Chairman Jerome Powell. That said, there may be more going on here than meets the eye. Financial writer Brett Arends offers an opinion.
Big Marketers Like Mastercard, PepsiCo And Nissan Are Rethinking Pride Marketing – Pride Month is celebrated every June to honor the LGBTQ+ community. In recent years corporate support of Pride parades and other activities has been surging, but that trend is suddenly reversing. The Wall Street Journal takes a look at this shift and the major companies who are rethinking their support.
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What We’re Reading:
All the Worst Humans: How I Made News for Dictators, Tycoons, and Politicians
Feed Your Head:
Go Delete Yourself From The Internet. Seriously, Here’s How.
Can You Get A REAL ID Online? What To Know As The May 7 Deadline Approaches
How Photography From The Vietnam War Changed America
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flack
: one who provides publicity
flack
: to act as a press agent or promoter for something
The word flack was first used as a noun meaning “publicity agent” during the late 1930s. According to one rumor, the word was coined in tribute to a well-known movie publicist of the time, Gene Flack.