The Flack™ highlights changes and trends in the news, examples of communications practices, and content we at BYRNE PR thought you might find useful.

The word flack was first used as a noun meaning “publicity agent” during the late 1930s. According to one rumor, the word was coined in tribute to a well-known movie publicist of the time, Gene Flack.

flack

noun

: one who provides publicity

flack

verb

: to act as a press agent or promoter for something

The FlackThe Flack™ for Friday, March 6, 2026
March 6, 2026

The Flack™ for Friday, March 6, 2026

The 13-Second Video That Supercharged The McDonald's-Burger King Rivalry; It’s Bots Vs. Reporters At The AP; ‘Leverage.’ ‘Reach Out.’ ‘Circle Back.’ The Corporate Jargon We Hate The Most.; The Agents And Managers Helping Influencers Make Millions; Tough Decisions Ahead As Wineries Adapt To New Market

The Flack™ for Friday, January 9, 2026

By The Flack
Tony Dokoupil’s ‘Embarrassing’ First Days At CBS News Savaged By Staff; New US Dietary Guidelines Include Changes To Alcohol Guidance; Hilton, ICE And The New Playbook For Handling An Online Crisis; Journalism-Powered Hedge Fund Finds Good News Can Be Profitable; Corporation For Public Broadcasting Board Votes To Dissolve Organization In Act Of Responsible Stewardship To Protect The Future Of Public Media; What Happened To Happy Hour?
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