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The Flack™ highlights changes and trends in the news, examples of communications practices, and content we at BYRNE PR thought you might find useful.

The word flack was first used as a noun meaning “publicity agent” during the late 1930s. According to one rumor, the word was coined in tribute to a well-known movie publicist of the time, Gene Flack.



: one who provides publicity



: to act as a press agent or promoter for something

The Flack
April 5, 2024

The Flack™ for Friday, April 5, 2024

LA Times Edits Column and Apologizes After Drawing the Ire of LSU Coach Kim Mulkey; Free Speech Is Alive and Well at Vanderbilt University; one way to stay young forever: type in lowercase; Authoritarians Threaten Journalists Around the Globe; Gmail Debuted 20 Years Ago. It Wasn’t an April Fool’s Joke.
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