The Flack

The Flack™ for Friday, June 27, 2025

The Flack highlights changes and trends in the news, examples of communications practices, and content we at BYRNE PR thought you might find useful.

We hope you enjoy, and we always welcome your feedback.

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Air India C.E.O.’s Remarks After Plane Crash Draw Scrutiny – Following the tragic June 12 Air India plane crash in India, CEO Campbell Wilson read a prepared public statement. What could go wrong? Just about everything. Wilson’s statement was nearly identical to the one delivered by American Airlines CEO Robert Isom several months earlier following a deadly crash in the U.S. Backlash quickly followed at what appeared to be plagiarism. The New York Times has the story.

It’s Official: Streaming Is Now The King Of TV – In May, streaming services overtook mainstream cable and broadcast TV viewership for the first time ever. How did it happen? One specific audience group flocking to streaming services helped to tip the scales – Boomers. Put down the remote and check out this New York Times article to learn more about who’s watching what where.

The Ad World Is Obsessed With Industry News Videos From Two 27-Year-Old Guys – With a vision to make business-to-business news in the advertising world fun, a young advertising exec and his friend in commercial banking and consulting started a podcast that grew into a brand. Geno Schellenberger and Jack Westerkamp run Breaking and Entering, a growing content brand known for their “60 Seconds of Advertising News” on Instagram and LinkedIn that’s quickly become a “must watch” for leaders in the ad industry. The Wall Street Journal takes a closer look at their fresh approach to content creation, what agency execs think and what’s next for the duo.

New Owner Gives High Times A Fresh Spark – High Times magazine was on the verge of burning out last fall when it ran its last print edition and was put up for sale, but a new owner plans to fire the brand back up. The founder of Raw rolling papers, a longtime fan of the 51-year-old outlet, plans to redefine the once-subversive cannabis lifestyle through modernized High Times-branded print and video formats. MSN shares what’s ahead.

Why Is Everybody ‘Crashing Out’? – Feeling exhausted? Overwhelmed by emotions? Frustrated? You could be crashing out. Videos and descriptions of crash outs are popping up regularly on TikTok. While the origin of the term is debatable, those in their 20s and 30s brought it to the mainstream and now “crashing out” is in the dictionary curated by the journal American Speech. Take a deep breath and don’t freak out – The New York Times has the details.

How People Decided It’s OK To Wear AirPods Anywhere, Anytime – Technology can enable progress in communication, but AirPods and Earbuds of all kinds are making human interaction confusing for some. From doctors trying to work with patients to shoppers looking for help at a retailer, people are wondering who’s listening to what and whom. Experts say it’s hard to multitask, but wearing AirPods all the time may be a new cultural norm. Click the story link above to read more – or you can listen to it, if that’s your style.

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Beach Reads:

First Images From The Largest Camera Ever Built Reveal Millions Of Galaxies

Steve Carell Addressed Northwestern University Graduates At Their 2025 Commencement

AI-Generated ASMR Is Taking Over The Internet, And It’s Getting Really Weird

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flack

noun

: one who provides publicity

flack

verb

: to act as a press agent or promoter for something

The word flack was first used as a noun meaning “publicity agent” during the late 1930s. According to one rumor, the word was coined in tribute to a well-known movie publicist of the time, Gene Flack.