The Flack highlights changes and trends in the news, examples of communications practices, and content we at BYRNE PR thought you might find useful.
We hope you enjoy, and we always welcome your feedback.
************************
This week we are pausing The Flack in honor of our dear friend and colleague Mike Casey.
On Saturday, Jan. 6, he died unexpectedly in his sleep. Mike was 53 and is survived by his wife, Marilyn, and son, Patrick.
flack
: one who provides publicity
flack
: to act as a press agent or promoter for something
The word flack was first used as a noun meaning “publicity agent” during the late 1930s. According to one rumor, the word was coined in tribute to a well-known movie publicist of the time, Gene Flack.