Past Issue

The Flack for Friday, January 1, 2021…

By January 1, 2021January 15th, 2021No Comments

The Flack highlights changes and trends in the news, examples of communications practices, and content we at BYRNE PR thought you might find useful.

We hope you enjoy, and we always welcome your feedback.

As Legal Betting Booms, Journalists Jump from Sports Page to Sportsbook — Since the Supreme Court overturned a federal law in 2018 that limited sports gambling mostly to Nevada, 19 state legislatures and the District of Columbia have legalized sports gambling in some form, with another 27 moving toward legalization. In a rush to attract new customers, gambling operators have turned to sports media companies, which are in their own race to cash in on the legal-betting boom. ESPN, NBC and CBS have formed lucrative advertising partnerships with big-name sportsbooks. The Washington Post takes a deep look at the evolution of sports journalism.

Walmart Apologizes for Calling Josh Hawley ‘Sore Loser’ — Corporate social media gaffes were prevalent throughout 2020. Walmart was the latest company to take a major misstep when a member of the Walmart social media team mistakenly tweeted a personal comment on the company’s public Twitter feed. On Wednesday, Walmart apologized for “mistakenly” calling GOP Senator Josh Hawley a “#soreloser” on Twitter. Newsweek takes a look at the issue and the company’s response.

How to Rehearse for an Important PresentationThe best speakers make presentations look effortless because they put so much effort into perfecting their delivery. But becoming a great speaker is neither magic nor rocket science. It takes time, energy and commitment if you want to be great. And those who rehearse consistently and properly get better every time. This guide from Carmine Gallo will put you on the right track.

This App Makes Presenting in Zoom More Effective and Entertaining — 2020 has been called the year of many things, but it was certainly the year of the Zoom meeting. Virtually everyone, young and old, learned to navigate the world of video conferencing and tried to manage user and technical challenges. A new video app called Mmhmm is looking to make things much better in 2021. Check out this quick read from Fast Company.

It’s Not all Bad! 20 things That Made the World a Better Place in 2020 — In many regards, 2020 was a rough year; however, there were some bright spots. From record-breaking scientific discoveries to an elephant baby boom, 2020 was about much more than a global pandemic. Wired takes a look at some of the more positive news of a year many would like to forget.


5 New Business Books That Will Elevate Your Communication Skills in 2021


flack noun : one who provides publicity flack verb : to act as a press agent or promoter for something The word flack was first used as a noun meaning “publicity agent” during the late 1930s. According to one rumor, the word was coined in tribute to a well-known movie publicist of the time, Gene Flack.