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The Flack

The Flack™ for Friday, February 23, 2024

The Flack highlights changes and trends in the news, examples of communications practices, and content we at BYRNE PR thought you might find useful.

We hope you enjoy, and we always welcome your feedback.

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George Soros Is Set to Become the Largest Shareholder of Audacy – Progressive billionaire George Soros is set to become the largest shareholder of radio and podcast giant, Audacy. The Philadelphia-based company has three times as many sports podcasts as any competitor and owns more than 200 radio stations including several conservative talk radio stations that would seemingly find themselves at odds with their new owner. The Philadelphia Inquirer breaks down the deal and what it could mean.

Why AI Might Be Rejecting Your Resume – Companies and organizations seem to be using artificial intelligence for everything these days, and identifying and recruiting talent is no exception. But there’s a catch. AI systems are far from perfect, so if you don’t know how to navigate it, your resume might be getting rejected for less than legitimate reasons. Two experts on CNN explain how to deliver a resume that won’t get rejected by AI (2:30 video).

How to Become a Super Communicator – We’ve all known at least a few of them. Friends or colleagues who somehow seem to know exactly the right thing to say in almost every situation. Super communicators are indeed real. And what’s more exciting is you can become a super communicator yourself. The Wall Street Journal takes a closer look.

The Boss’s New Secret Weapon: Pumping Perfume Into the Office – Utilized by Four Seasons, St. Regis and other high-end hotel chains for decades, signature scents are now becoming popular in corporate offices. Looking to lure employees back to the office and keep them productive, companies are developing fragrances and pumping them through their ventilation systems. The science behind it is amazing. The Wall Street Journal explains what you need to nose ;).

How Leaders Miscommunicate When Tensions Are High – Many leaders, presumably with good intentions, miscommunicate with employees during stressful times. Seemingly small things can have a significant effect on employees and office morale. Harvard Business Review offers five ways to correct common mistakes.

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Feed Your Head:

Why Does a Leap Year Have 366 Days?

Handwritten Lyrics of Eagles’ Classic “Hotel California” the Subject of a Criminal Trial That’s About to Start

Why Vintage-looking Typefaces Make Products Seem Safer

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flack

noun

: one who provides publicity

flack

verb

: to act as a press agent or promoter for something

The word flack was first used as a noun meaning “publicity agent” during the late 1930s. According to one rumor, the word was coined in tribute to a well-known movie publicist of the time, Gene Flack.