Past Issue

The Flack™ for Friday, Dec. 17, 2021

By December 17, 2021December 30th, 2021No Comments

The Flack highlights changes and trends in the news, examples of communications practices, and content we at BYRNE PR thought you might find useful.

We hope you enjoy, and we always welcome your feedback.


Could Peloton Sue Over Its ‘And Just Like That’ Appearance? – Last week HBO Max premiered, “And Just Like That,” the network’s limited-edition series that picks up the story of “Sex and the City.” At the end of the first episode, Mr. Big (Chris Noth), the love interest of Carrie Bradshaw (Sarah Jessica Parker), has a heart attack and dies moments after completing a ride on his Peloton. The ending shocked many viewers and, apparently, many Peloton stockholders, as the company’s stock plummeted 11% the following day and has continued to fall this week. So the question is: can Peloton sue? The New York Times takes a look.

‘Land Acknowledgments’ Are Just Moral Exhibitionism – If you’ve been to a groundbreaking, grand opening or other large corporate or university event, chances are the event may have kicked off with a land acknowledgement statement. Land acknowledgement statements usually pay homage to the Indigenous people and tribes that once occupied the land where the event is taking place. Such statements have been common in Australia and Canada, but now they are catching on in the United States. The problem is they can, at times, come off as contrived and superficial. The Atlantic digs into the issue.

How TikTok Reads Your Mind – TikTok is the most popular video app in the world. Once you start using it, it’s hard to stop. So, what makes TikTok so addictive? A New York Times columnist recently got ahold of a leaked internal memo from the company that reveals details about how the algorithm works and how they make the app so unbelievably addictive.

The iPhone Feature to Turn On Before You Die – Many of us spend way too much time with our phones. It’s how we communicate, get our news, track our exercise and stay entertained. Our phones are with us all the time. But what happens after we die? Who has access to our stuff? The Wall Street Journal explains how to establish a legacy contact who can access and manage your stuff…after you die.

Crisis PR Takeaways from Alec Baldwin’s Botched Interview – Alec Baldwin was involved in an accidental, fatal shooting during the filming of “Rust” earlier this year. Following the shooting, Baldwin kept a low profile, but recently he’s been conducting interviews, and the results have not been good. PR News outlines his missteps.


Feed Your Head: Instagram 2022 Trend Report




: one who provides publicity



: to act as a press agent or promoter for something

The word flack was first used as a noun meaning “publicity agent” during the late 1930s. According to one rumor, the word was coined in tribute to a well-known movie publicist of the time, Gene Flack.