The Flack highlights changes and trends in the news, examples of communications practices, and content we at BYRNE PR thought you might find useful.
We hope you enjoy, and we always welcome your feedback.
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How A Massive KitKat Heist Turned Into Crisis PR Gold – Nestlé turned a massive KitKat heist (12 metric tons, 413,793 bars) into a PR win by embracing the theft humorously. Their “break with KitKat” joke, amplified by other brands like Domino’s and Ryanair, demonstrates how brands can leverage “bad news” into viral memes. This adaptive PR strategy, exemplified by KFC’s “FCK” ad, prioritizes quick, playful responses to low-risk incidents to generate positive buzz and awareness, even for serious issues like cargo theft. Success hinges on spontaneity and brand alignment.The Wall Street Journal nails it.
Would You Listen To A Podcast Hosted By Nuns? – Dominican Sisters in Michigan have gained internet fame with their podcast, “Dominican Sisters Open Mic.” The show features interviews with sisters discussing diverse topics, from faith to pop culture, presented with positivity and soothing voices. Viral clips on TikTok, often highlighting unexpected moments like playing Ultimate Frisbee or discussing board games, have garnered millions of views. So would you listen to a podcast hosted by nuns? After reading this, you might. The New York Times digs in.
Toxic Confidence Has Taken Over – Have you noticed an increase in “toxic confidence” lately? It seems to be coming prevalent and is characterized by individuals with limited experience assuming authority in various fields. The rise of platforms like Substack and TikTok, where personal branding is key, seems to encourage such bold self-assurance. Psychotherapist Rachel Easterly suggests this societal trend may stem from existential dread and a desire for “borrowed ego strength” that in today’s environment, projecting confidence, even if not fully felt, may be a necessary strategy for success. The Wall Street Journal digs into a disturbing trend.
How ‘Ripped Off’ T-Shirts Launched Jimmy Buffett’s Billion Dollar Business Empire – Jimmy Buffett’s billion-dollar business empire began with anger over unauthorized t-shirts. He capitalized on the demand for “Margaritaville,” overcoming trademark issues with Chi-Chi’s and “Cheeseburger in Paradise.” Buffett strategically branded across hotels, restaurants, and merchandise, generating an estimated $2.3 billion in 2022. He emphasized business acumen, not just music, launching his own label and managing operations efficiently. Inc. explains how he built the empire.
JFK Jr.’s Magazine Was A Bust. Now Everyone Wants A Copy. – George, JFK Jr.’s politics and culture magazine, is experiencing a surge in demand and value. Launched in 1995 with high expectations, it initially performed well but folded in 2001 after Kennedy’s death. Renewed interest, fueled by a TV series about his romance with Carolyn Bessette, has transformed the defunct magazine into a status symbol. Collectors and fans are now paying significantly for back issues, with the iconic Cindy Crawford cover fetching hundreds of dollars. This trend reflects a broader cultural phenomenon of processing popular culture through acquiring vintage items.
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Feed Your Head:
D. Boon’s Death Shook Punk Rock. 40 Years Later, Minutemen Look Back.
The Anti-Algorithm Guide To Discovering New Music
Technology Weakens Our Minds. We Can Fix This.
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flack
: one who provides publicity
flack
: to act as a press agent or promoter for something
The word flack was first used as a noun meaning “publicity agent” during the late 1930s. According to one rumor, the word was coined in tribute to a well-known movie publicist of the time, Gene Flack.