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The Flack

The Flack™ for Friday, December 27, 2024

The Flack highlights changes and trends in the news, examples of communications practices, and content we at BYRNE PR thought you might find useful.

We hope you enjoy, and we always welcome your feedback.

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Happy New Year!

How The Right Claimed ‘Crunchy’ – For decades the term “crunchy” was associated with liberal ideas and culture. Spending time in nature, examining food labels before purchasing, and being suspicious of giant food and healthcare companies once aligned with a leftist worldview – but somehow that all changed. RFK has been nominated to lead the department of Health and Human Services, and now most of these crunchy ways of living have been firmly adopted by the right. The New York Times tries to figure out how this happened.

What The UK’s AI Copyright Reform Means For 2025 And Beyond – This story was easy to miss, and it’s well worth a read. Artificial intelligence is changing almost everything, but the potential effect on intellectual property law is staggering. Forbes looks at the issue and potential ramifications.

I’ve Seen Celebrity P.R. Tactics At Work. Blake Lively Is Not Alone. – In this guest essay for The New York Times, journalist Elizabeth Spiers takes a deep look into the world of celebrity P.R. It’s a nasty business.

2024 Was A Year Of Excellence, Ironic And Otherwise – Gerard Baker, former editor-in-chief of The Wall Street Journal, hands out awards for technology, journalism, politics, sports and more.This one may put a smile on your face.

4 Leadership Trends To Watch In 2025 – Needless to say, the world has changed a lot since the pandemic, and leadership priorities have shifted as well. Fast Company highlights leadership changes and trends to watch for in 2025.

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Deep Listen:

Is There Any Escape From The Spotify Syndrome? (Apple News subscription required)

Best Of 2024:

The 6 Biggest Marketing Blunders Of 2024

The Photos That Defined 2024

‘Polarization’ Is Merriam-Webster’s 2024 Word Of The Year

Best Podcasts Of 2024

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flack

noun

: one who provides publicity

flack

verb

: to act as a press agent or promoter for something

The word flack was first used as a noun meaning “publicity agent” during the late 1930s. According to one rumor, the word was coined in tribute to a well-known movie publicist of the time, Gene Flack.