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The Flack for Friday, October 9, 2020…

By The Flack

The Flack highlights changes and trends in the news, examples of communications practices, and content we at BYRNE PR thought you might find useful.

We hope you enjoy, and we always welcome your feedback.

Americans Feel Overwhelmed by the News. Here’s How They Adapt — Americans are feeling overwhelmed by the volume of news and are often unable to sort out the facts and determine what’s most important. A key reason for this confusion involves the mixing together of news and non-news items on social media and online sites. Those surveyed say they adapt in various ways — from picking a few trusted sources to abandoning news altogether. These findings and more come from the latest Gallup/Knight Foundation study, American Views 2020: Trust, Media and Democracy.

Reading Too Much Political News Is Bad for Your Well-Being — Americans are consuming more news than ever — especially when it comes to politics. Turns out, this may be bad for your health and your relationships. In his column in The Atlantic, Harvard professor Arthur Brooks explains why this is happening and offers some helpful recommendations as we head into a busy month of news.

“Never Use Four Words When Three Will Do.” Ruth Bader Ginsburg on Writing — Ruth Bader Ginsburg served for 27 years as a Supreme Court Justice. She was known as a precise editor who took time to teach her law clerks to improve their writing. This quick read outlines the three strategies that made Ginsburg a great writer.

Body-Language Expert Breaks Down Fiery Trump, Biden Presidential Debate — Peter Drucker once said, “The most important thing in communications is hearing what isn’t said.” And that proved to be true in last week’s fiery debate between President Trump and Democratic presidential nominee, Joe Biden. Body language expert Traci Brown breaks down the shrugs, finger pointing and word errors and explains what they mean.

10 Ways to Interact with the Audience During a Presentation — Presentations can be among the most intimidating and nerve-wracking assignments during your career. But presentations also offer opportunities to demonstrate communication and leadership skills. And interacting with your audience is a great way to keep their attention and drive home the key messages you need them to remember. In this quick article, executive speaker coach Doug Neff outlines 10 ways to interact with any audience effectively.

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An Obit Worth Reading:

Lyon Gardiner Tyler, Jr., Grandson of the 10th President, Dies at 95

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flack

noun

: one who provides publicity

flack

verb

: to act as a press agent or promoter for something

The word flack was first used as a noun meaning “publicity agent” during the late 1930s. According to one rumor, the word was coined in tribute to a well-known movie publicist of the time, Gene Flack.

The Flack for Friday, September 24, 2020…

By The Flack

A Call to Digital Arms, ‘The Social Dilemma’ Demands Change — Jeff Orlowski’s new documentary, The Social Dilemma, is a lot like its subject: social media. It’s fascinating, terrifying and hard to turn away from. The film, which debuted at the Sundance Film Festival in January and is now available on Netflix, takes a comprehensive look at surveillance capitalism, the work that goes into getting you addicted and the unimaginable result it has had on society. Check out this review from the Los Angeles Times or click here to see the trailer.

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The Flack for Friday, September 11, 2020…

By The Flack

The Flack highlights changes and trends in the news, examples of communications practices, and content we at BYRNE PR thought you might find useful.

We hope you enjoy, and we always welcome your feedback.

Are Your Texts Passive-Aggressive? The Answer May Lie in Your Punctuation — So you send a text to your teenage son, and you end the text with a period (signifying the end of a sentence). But your teenage recipient may take the tone of your note to be angry or aggressive. Why? Because the use of common punctuation has taken on new meaning in a world of text communication. This three-minute read (or listen) from NPR will give you some insight into how the perception of something as innocuous as a period can give the recipient an impression you did not intend.

The Medium Is Still the Message — In 1964 philosopher Marshall McLuhan argued television, print and radio do not convey the same message, even if the script being used is identical. A recent study by the Journal of Applied Psychology found, among other things, email is the least authentic way to interact. This article from The Wall Street Journal looks at how a person is perceived when communicating via email, telephone, video chat or in a face-to-face conversation. It may help you choose the right medium when conveying important messages at work or in your personal life.

Communication Guide for Leaders Who Aren’t Sure What’s Coming Next — Here’s a secret: Great leaders often don’t know what’s coming next. Good or bad, change can bring uncertainty or fear that can affect employees, clients and other key stakeholders. In uncertain times, some leaders choose to remain silent, but that can often exasperate the uncertainty and cause more confusion. This quick guide from Duarte will help you get organized and build confidence when leading during uncertain times.

Dude — A Most Excellent Salutation Dates to the 19th Century — After a 29-year hiatus, Alex Winter and Keanu Reeves are back with the release of “Bill & Ted Face the Music.” The term, “dude” or “dudes” is back as well, appearing more than 100 times in the film’s dialogue. And, while everyone is familiar with the term, not everyone knows its origin. Check out this quick, fun read from language columnist Ben Zimmer of The Wall Street Journal.

A Ribbon Cutting with Drones? — 2020 has been a different year in more ways than we can count, and the way businesses work and large events are managed may never be the same. So, what do you do with the ribbon-cutting ceremony you had planned for your new $550 million hospital in an era of social distancing? If you are SSM Health Saint Louis University Hospital, you forge ahead and conduct your “ribbon-cutting” with dozens of drones. Click here to view the amazing video.

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What we’re reading:

No Rules Rules: Netflix and the Culture of Reinvention by Reed Hastings

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flack

noun

: one who provides publicity

flack

verb

: to act as a press agent or promoter for something

The word flack was first used as a noun meaning “publicity agent” during the late 1930s. According to one rumor, the word was coined in tribute to a well-known movie publicist of the time, Gene Flack.

The Flack for Friday, August 28, 2020…

By The Flack

Internal Meetings Don’t Always Remain Internal — Companies hold internal meetings every day, and, understandably, it can feel like a confidential setting. However, every employee has a camera and a recording device in their pocket. So those slides, video and audio from the meeting can quickly find their way to social media. Last week Goodyear found this out the hard way. During a meeting in which they discussed what is “acceptable” and “unacceptable” in the workplace, images of the slides and audio from the meeting were leaked. This leak resulted in a firestorm of controversy and a call by President Trump to boycott the company’s products. Check it out.

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The Flack for Friday, August 14, 2020…

By The Flack

Americans Who Mainly Get Their News from Social Media Are Less Knowledgeable — Social media has changed many aspects of society. Today, social media is among the most common sources for people — particularly young adults — to get their political news. This new Pew Research Center analysis finds those who rely most on social media for political news tend to be less likely to closely follow and have knowledge of major news stories, such as the coronavirus outbreak and the 2020 presidential election.

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The Flack for Friday, July 31, 2020…

By The Flack

Are You Willing to Pay for News? The Future of Journalism May Depend on It — It seems more and more Americans are willing to pay for online content (Netflix, Disney+, HBO Max, etc.) but unwilling to pay for quality journalism. And it appears many factors are driving it. Check out this sharp take from the School of Communication at Purdue University about the importance of paying for solid, unbiased journalism.

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The Flack for Friday, July 17, 2020…

By The Flack

Bari Weiss Resigns from the New York Times — Earlier this week, Bari Weiss, opinion editor and writer for the New York Times, submitted her resignation saying she was bullied by colleagues and that, “showing up as a centrist at an American newspaper should not require bravery.” Weiss joined the paper in 2017 to help offer a different perspective following the Times’ “failure to anticipate the outcome of the 2016 election meant that it didn’t have a firm grasp of the country it covers.”

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The Flack for Friday, July 3, 2020…

By The Flack

Journalists Know News and Opinion Are Separate, but Readers Often Can’t Tell the Difference — The New York Times opinion editor James Bennet resigned recently after the paper published this controversial opinion essay by Sen. Tom Cotton that advocated using the military to put down protests. Cotton’s column was published on the opinion pages — not the news pages. But that’s a distinction often lost on the public, whose criticisms of the decision to run the piece were often directed at the paper as a whole, including its news coverage. All of which raises a longstanding question: What’s the difference between the news and opinion side of a news organization? This article from NiemanLab explores that question.

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The Flack for Friday, May 8, 2020…

By The Flack

Avoid Politics — Given the growing politicization of the COVID-19 pandemic, and as states gradually begin to reopen, spokespeople should expect to be asked about decisions made by local, state and federal governments. And while it is reasonable for reporters to ask such questions, in most cases spokespeople should avoid endorsing or disagreeing with political decisions. Instead, they should address the question and bridge to the messages they need to deliver. Example: “Local and state governments are working hard to keep the public safe while finding ways to gradually restart our economy. At (insert company) our No. 1 priority is keeping our employees and customers safe, that’s why …”

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The Flack for Friday, April 24, 2020…

By The Flack

The Flack highlights changes and trends in the news, examples of communications practices, and content we at BYRNE PR thought you might find useful.

We hope you enjoy, and we always welcome your feedback.

The world has changed for all of us over the past few months, and media outlets have not been shielded from the impact of COVID-19. At BYRNE PR, we speak with reporters/producers from local, national and trade media every week.

Following are a few things we’ve learned:

  • Media Need Help More Than Ever — Like other sectors, media outlets have had layoffs, furloughs, etc., so reporters are busier than ever. They also are working remotely, have limited resources and have more stories to cover. Therefore, it is critical to provide reporters the tools they need to do their job. These include: well-written press releases; fact sheets; bios; professional video and photography.
  • Beats are Changing — Many media outlets have had furloughs and layoffs and others are just simply overwhelmed. As a result, beats are changing. Just over the past few weeks, we’ve worked with food reporters covering crime and technology reporters covering yeast shortages. Bottom line: know your outlets and don’t be surprised if a baseball writer wants to discuss your company’s Q1 earnings.
  • Spokespersons Need to be Accessible and Ready — Reporters are under more pressure than ever. Spokespersons need to be media trained and ready for telephone and Skype/ZOOM interviews. Interviews should be conducted away from distractions. Notes can be accessible, but key points should not be read.
  1. Know the News — Of course it’s always important to be informed but never more so than now. The news and markets are changing constantly. It’s critical for spokespersons to be aware of the news in their industry and the news in general.
  • Reference COVID-19 and Related Terms Correctly — Unfortunately, we’ve all had to learn more about coronaviruses (COVID-19, in particular) and infectious diseases in general. Media are busier than ever covering the news, so it is critical to use these terms correctly. The following is a link to the AP Styleguide’s section on coronaviruses:  https://www.apstylebook.com/topical_most_recent
  • Consider Your Angle — Since February, media have been concerned solely with COVID-19 and all things related…except when they aren’t. Media are still looking for every conceivable story angle related to the pandemic, its effect on businesses, families, etc. However, there is a point where their audience needs a break. In these cases, reporters want pitches about almost anything except COVID-19. This can be tricky. In every case – know the reporter; his/her angle and what they are trying to accomplish. Then do your best to help them do their job.

The media world, like the rest of the world, is extremely fluid. Things are changing day by day and hour by hour. Be diligent; be informed; and help media do their job. Attached is Cision’s 2020 State of the Media Report. It’s full of relevant information, stats and trends regarding the impact of COVID-19 and other issues.

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flack

noun

: one who provides publicity

flack

verb

: to act as a press agent or promoter for something

The word flack was first used as a noun meaning “publicity agent” during the late 1930s. According to one rumor, the word was coined in tribute to a well-known movie publicist of the time, Gene Flack.