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The Flack™ for Friday, April 22, 2022

By The Flack

The Flack highlights changes and trends in the news, examples of communications practices, and content we at BYRNE PR thought you might find useful.

We hope you enjoy, and we always welcome your feedback.

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Trevor Bauer’s Impasse With MLB Creates a Continuous Nightmare for DodgersMajor League Baseball and the Los Angeles Dodgers have a PR problem – his name is Trevor Bauer. In 2021, the Dodgers signed Bauer to a three-year, $102 million contract. In July 2021, MLB placed Bauer on paid administrative leave due to a sexual-assault allegation against the pitcher. Earlier this year the L.A. County District Attorney’s Office declined to pursue charges, but MLB is not restricted under its policy of punishing only criminal behavior. And Bauer is adamant he has done nothing wrong. In an age of political correctness, The Los Angeles Times digs into the Dodgers’ worst nightmare.

Design Your Organization to Withstand Future Disasters – Most large organizations spend time planning for potential crises. They often create crisis operations and communications plans, exercises, pre-written scenarios and statements, but most fail to take a step back and ask a simple question: How are we designed? In the Harvard Business Review, Juliette Kayyem, faculty chair of the homeland security program at Harvard’s Kennedy School of Government, looks at three areas organizations should address.

Death of NYT’s Sports Agate Page Latest Sign The Times Are A-ChangingEarlier this month The New York Times published its Sports Section agate page for the last time. If you’re not familiar, the agate page is easily the most dense, information-packed part of the entire newspaper. It’s where sports junkies, gamblers and some kids would go for box scores, NHL schedules, boxing weigh-in information, horse-racing results and other sports minutiae. There is so much information, it’s printed in a tiny typeface called agate. Tim Rowland of Herald-Mail Media takes a look at the end of an era.

Why The Culture Was Healthier When Johnny Carson and Joan Rivers Were Around – For many years The Tonight Show with Johnny Carson didn’t rule late-night comedy – it was late-night comedy, and almost no one missed his opening monologues. Carson would chide politicians on both sides of the aisle – from Ronald Reagan to California Governor Jerry Brown – but never to the point of partisanship. Part of Carson’s genius was that he never let the audience know where he stood politically, and that gave him leeway to take on all, and it allowed everyone to enjoy the show. That’s no longer the case in late-night comedy. Bishop Robert Baron takes a look at how comedy has devolved into tribalism.

The Last of The Afternoon NewspapersIn 1982 afternoon papers outnumbered morning publications nearly 4 to 1 in the United States. By 2000 there were more morning papers than afternoon papers, but there were still more than 600 of the latter. Today, there are two: The Livingston Enterprise and its sister paper, the Miles City Star. Both are located in Livingston, Montana, setting for the TV Western, “Yellowstone.” The Wall Street Journal talks to the owner of the last two afternoon newspapers who explains why their publications aren’t going away.

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Feed Your Head:

The Best Starting Wordle Word Has Been Revealed

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flack

noun

: one who provides publicity

flack

verb

: to act as a press agent or promoter for something

The word flack was first used as a noun meaning “publicity agent” during the late 1930s. According to one rumor, the word was coined in tribute to a well-known movie publicist of the time, Gene Flack.

The Flack™ for Friday, Mar. 25, 2022

By The Flack

The Flack highlights changes and trends in the news, examples of communications practices, and content we at BYRNE PR thought you might find useful.

We hope you enjoy, and we always welcome your feedback.

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Shame on You’: How President Zelensky Uses Speeches to Get What He NeedsWatching Russia’s invasion of Ukraine over the past month has been gut wrenching. Despite the tragedy, Ukrainian President Volodymyr Zelensky’s communication has been nothing less than a master class. His passion, clear messaging, tone, body language and even his attire have helped the world understand the gravity of the situation and helped Ukraine get the support it so desperately needs. Each of his addresses have been specifically tailored to the audience, and Zelensky gets to the point quickly and effectively. The BBC breaks down how Zelensky has done it.

Shaming Apple and Texting Musk, a Ukraine Minister Uses Novel War TacticsUkrainian President, Volodymyr Zelensky, has tapped Mykhailo Fedorov, 31, the youngest member of his cabinet, for a unique role. Mr. Fedorov, a former tech entrepreneur, has used a mix of social media, cryptocurrencies and other digital tools to pressure Apple, Google, Netflix, Intel, PayPal and others to stop doing business in Russia. The New York Times takes a look at how Mr. Fedorov is rewriting the playbook for military conflicts.

White House Briefed TikTok Influencers on Russia’s Invasion of Ukraine – It’s not just journalists getting White House briefings on Russia’s invasion of Ukraine. Press Secretary Jen Psaki and National Security Council adviser Matt Miller helped brief 30 TikTok influencers on the US approach to the war. With more people getting at least some of their news from outlets like TikTok, briefings like this may become more common. Engadget takes a look.

The Future of Local News Innovation is NoncommercialLocal news coverage is dying. Between 2008 and 2020, more than one thousand newspapers ceased printing, and the number of newsroom employees shrank by more than half. Many people assume the decline of local media outlets has been caused entirely by the rise of Silicon Valley companies like Facebook and Google, but there is more to the story. Free Press found more than 40% of the jobs lost in the newspaper industry since 1990 occurred prior to 2008 and the boom years for online advertising. Local dailies were shedding jobs long before a few tech platforms reported ad revenues in the tens of billions of dollars. Columbia Journalism Review digs into the painful data and looks at the future of local journalism.

Where Does Mainstream Media Go Wrong? – On a recent episode of The Problem with Jon Stewart on Apple TV+, Stewart looked at right-wing, left-wing and mainstream media and examined why the stories they cover often aren’t really news at all. The segment runs 20 minutes and is well worth your time.

The Real Reason We Hate Our Inboxes – We all get too much email, and most of us complain about it. The average professional spends roughly four hours a day dealing with email. Should you take a day off, the backlog can be overwhelming, stressful and yes, unhealthy. One study found email can cause heart rates, blood pressure and cortisol levels to increase. But there is hope. The Wall Street Journal offers four tips to help you take control of your inbox.

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Feed Your Head:

7 Expressions That Kill Employees’ Trust in Managers

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flack

noun

: one who provides publicity

flack

verb

: to act as a press agent or promoter for something

The word flack was first used as a noun meaning “publicity agent” during the late 1930s. According to one rumor, the word was coined in tribute to a well-known movie publicist of the time, Gene Flack.

The Flack™ for Friday, Mar. 11, 2022

By The Flack

The Flack highlights changes and trends in the news, examples of communications practices, and content we at BYRNE PR thought you might find useful.

We hope you enjoy, and we always welcome your feedback.

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Ukraine War Tests Whether Marketers Can Address Crisis Meaningfully – It’s been two long weeks since Russia began its invasion of Ukraine, and the tragedy continues to unfold. Thousands (including civilians) are dead, millions are displaced and communities and cities have been destroyed. And now, brands need to make smart decisions about their business in Russia and how they communicate their decisions to the public. Marketing Dive takes a look at how companies are addressing the situation.

Disney Employees Furious Company Won’t Denounce Florida’s ‘Don’t Say Gay’ Bill – Disney is facing an internal crisis as employees voice their rage at the company for not denouncing Florida’s ‘Don’t Say Gay’ bill, which would limit discussion of sexualtiy and gender in Florida schools. This week CEO Bob Chapek wrote a memo to employees, saying he believes the best way for Disney to bring about lasting change is through the content they produce and the diverse organizations they support. But employees aren’t having it. NPR digs in.

Americans’ Attention to National News Lowest in Four Years – Fewer Americans are paying attention to national news. In December, 33% of Americans said they pay “a great deal” of attention to national news. The percentage is a substantial drop from the 54% who said they paid a great deal of attention to national news in 2020. The recent drop holds across most demographic groups but has been disproportionately pronounced among Democrats younger than 55. Knight Foundation has the details.

Axios Wants Us to Read Everything in Bullet Points – Your attention span is short, and Axios may make it shorter. The news organization, which prides itself on short-format writing (they call it, “smart brevity”), was founded in Arlington, Virginia, in 2016 and is growing by leaps and bounds. The company believes it will build back trust in the media and teach corporate America to quit its long-winded jargon. The New York Times takes a peek at the company’s strategy.

Five Phrases That Make You Sound Passive Aggressive – Corporate jargon is the bane of our existence, and it seems to get worse every day. According to Slack, 63% of workers find it “off-putting” when colleagues use jargon in their communications, and 78% said they have made efforts to avoid using jargon. MSN lists five of the most common annoying workplace phrases and offers suggestions for what to say instead.

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What We’re Reading:

The Coddling of America

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flack

noun

: one who provides publicity

flack

verb

: to act as a press agent or promoter for something

The word flack was first used as a noun meaning “publicity agent” during the late 1930s. According to one rumor, the word was coined in tribute to a well-known movie publicist of the time, Gene Flack.

The Flack™ for Friday, Feb. 24, 2022

By The Flack

The Flack highlights changes and trends in the news, examples of communications practices, and content we at BYRNE PR thought you might find useful.

We hope you enjoy, and we always welcome your feedback.

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Inside Facebook’s $10 Billion Breakup With Advertisers – Facebook’s reign as the most powerful platform for digital advertising may have just ended. Apple recently introduced a privacy feature for mobile devices that restricts user tracking. This change is causing the cost of acquiring new customers via Facebook advertising to increase exponentially. And it’s causing many companies to reallocate digital marketing dollars from Facebook to Google, Snap and other platforms. The Wall Street Journal digs into this landmark change.

Is Wordle Really Getting Harder? – Admit it. It’s the first thing you do every morning. If you are like millions of people around the world, Wordle, the simple word game created by software engineer Josh Wardle, has become a part of your daily life. Wardle created the game in October. By Nov. 1, 90 people had played. By December, it was millions of players, and in January The New York Times bought the game for an undisclosed sum. Six weeks after the purchase, some Wordle fans are suspicious. Is the NYT making the game tougher? Looks like many players have theories.

Even The Podcast About The Joe Rogan Podcast Is a Smash Hit Now – Most people are sick of hearing about Joe Rogan and all related controversies. However, despite everything that’s transpired, Rogan’s podcast, The Joe Rogan Experience, continues to be wildly popular. According to Edison Research, Joe Rogan has the largest audience of any podcast by far. And now there are podcasts about Joe Rogan’s podcast. And they’re getting popular, too.

What P. J. O’Rourke Knew – Last week we lost P.J. O’Rourke. He cut his teeth as a freelance writer before joining National Lampoon in 1973 where he served as writer, editor and, eventually, editor-in-chief. O’Rourke then spent more than 20 years as foreign-affairs-desk chief at Rolling Stone and wrote 16 best-selling books along the way. National Review takes a look at the wit and wisdom of his writing.KPMG Severed Ties With Phil Mickelson. Wll Others Follow? – If you’re a golf fan, you would have had a hard time not hearing about the Super Golf League, a proposed new professional-golf league that is hoping to compete with the PGA Tour. The proposed league is backed by the Royal Family of Saudi Arabia, which is where the controversy begins. Last week an interview with Phil Michelson was published in which Mickelson said he supported the new league despite the owner’s penchant for murdering journalists. And now, Lefty has a PR problem, and his sponsors are taking notice. Golfweek digs in.

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Feed Your Head:

The State of Podcasting

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flack

noun

: one who provides publicity

flack

verb

: to act as a press agent or promoter for something

The word flack was first used as a noun meaning “publicity agent” during the late 1930s. According to one rumor, the word was coined in tribute to a well-known movie publicist of the time, Gene Flack.