Paul Byrne began his career with public relations agencies Manning, Selvage and Lee and Cohn & Wolfe in Atlanta where he managed accounts including Paris Las Vegas Casino Resort, Marriott Hotels, Atlanta Brewing Company and Major League Baseball. In 2000 Byrne joined Anheuser-Busch where he held several positions including manager of the company’s international communications. In this role he was responsible for managing communications for the introduction of Budweiser and other brands into South Africa, Australia, Poland, Malta and the UK.
Later Byrne served as director of Marketing Communications where he was responsible for communications for all Anheuser-Busch brands. He managed communications for major brand introductions; publicity for the company’s award-winning Super Bowl advertising; and publicized the company’s Here’s to Beer initiative. In 2007 Byrne became brand manager for several of Anheuser-Busch’s import and craft brands including Stella Artois, Shock Top, Hoegaarden and Leffe. In this role he was responsible for developing and overseeing advertising, media, experiential marketing, public relations, social media, sales promotion and retail programs as well as new SKUs, brand and packaging innovation.
Byrne left Anheuser-Busch in 2011 to launch Byrne PR. Byrne earned a B.A. in Political Science from the University of Missouri and an M.B.A. from the Olin School of Business at Washington University in St. Louis.