Sky Zone, an indoor trampoline park, wanted to create national awareness and excitement for its annual Sky Zone Ultimate Dodgeball Championship (UDC).
Byrne PR introduced Ultimate Dodgeball as a growing, legitimate sport to national sports and business media, and highlighted dominant teams and notable players. One such player was Vince Marchbanks, captain of Team Doom – the winningest UDC team in the sport’s short history. To help introduce and familiarize media outlets to Sky Zone, Byrne PR drafted
materials including Team Doom’s history, the Sky Zone business story, UDC player profiles and UDC rules and regulations.
- Sky Zone and the Ultimate Dodgeball Championship went from being
virtually unrecognized by top-tier media to being featured on the front page of The Wall Street Journal, in USA Today and on askmen.com among others.
- More than 115 media placements
- 122 million media impressions
- Media value of $674,153